Soon after man learned to draw, he drew the female figure. Soon after he learned to shape clay, he sculpted the female figure. Soon after the invention of film, he photographed the female figure. Pornography has been with us since early history. Porno derives from the ancient Greek word for prostitute, or more specifically the location in which a prostitute would do her business. Graph means to write, draw, or record. As such, pornography is the depiction of sex. The content is explicit, unlike erotica which is geared more towards artistic merit. Pornography is a lucrative and long standing industry, spanning Japanese prints to Victorian novels, from erotic sculptures to glossy magazines.
Large chested adult entertainers, whether naturally so or not, wear attire that best shows off their ample cleavage. This may include corsets, dresses with plunging necklines, snug sweaters, or even just a bra. The actress poses with arms folded under the girls to prop them up or she leans forward to present a deeper valley between her ample mounds. Even the names chosen by these actresses suggests the main attraction. Letha Weapons and Kayla Cleavage are prime examples.
On the flip side, women known for a bounteous posterior (a fairly new trend in porn following the meteoric success of Jennifer Lopez) show off their best assets in short shorts, a thong, very tight jeans, sweat bottoms, and the like. Starlets the like of Katja Kassin look over their shoulder. The backside is the main focus. Although a smaller market, there remains a niche for those with a leg or foot fetish. Nylons, garters, dresses with a slit up to the thigh, these are the techniques used to sell the product. Advertising squarely targets its main demographic. Asia Carrera, for example, is known for her shapely legs.
The most glamorous of porn stars are known not for particular body parts, but for the face or total package. The most stunning and/or exotic porn stars are best represented by showing off their face. Starlets from Seka to Tera Patrick and Taylor Rain are portrayed in this manner.
So, where is this going? Well, the crazy thing about marketing porn is that, even though the product is ultimately sexual, the stars are made up as beautifully as possible. Porn stars, at least for the higher end pornographic product, go for glamour. They are coifed to perfection, the make up is professional, the clothing is well fitted and compliments the starlet's complexion. Moreover, the actress sells it. Whether smoldering or innocent, the actress is more than just a sexual object, she is a fantasy, an ideal.
Sex sells. This precept greatly influences pop music. Look at the CD covers of the various female pop stars. Before Britney Spears or Christina Aguilera, there was another Mouseketeer that moved from Disney to popular music and film. Annette Funicello grew from an innocent teen to a blossoming woman much to the delight of teen boys at the time. Following her success on The Mickey Mouse Club, she made pop recordings and starred in many beach related party films. She posed for several posters as well. Seeing her in something other than a swimsuit was a rarity.
However, one cannot address the sexualization of pop stars without mentioning Madonna. The MTV generation provided pop stars the opportunity to sell themselves like never before. In a tattered wedding gown, Madonna rolls about the place claiming she feels "like a virgin." Boys went mad for it. Madonna continued to push her sexuality whether performing as a peep show girl or dressing in male drag. By the Erotica and Bedtime Stories albums, Madonna had taken it as far as it could go. It went beyond sexy to intimidating, namely bondage videos, a song about cunnilingus, and her book titled Sex. By now Madonna's popularity had started to wane. She had gone from being sexy to just being pure sex.
Enter the second wave. Both Britney and Christina were Mouseketeers. Free of the House of Mouse, they performed pop music. Taking a page out of Madonna's playbook, both pop stars used everything they have to sell more albums. Madonna christened this change of guard with a publicized kiss on the lips to both Spears and Aguilera.
Britney dressed as a naughty school girl, complete with short skirt and bare midriff. Her songs are suggestive, consisting of titles such as Oops! I Did It Again, Hit Me Baby One More Time, Womanizer, and Lucky. Her first tactic is to sell her youth. She wears her hair in pigtails. She dons knee high socks. It proves an effective ploy as she lures an audience with a taboo blend of innocence and sexuality. What puzzles me most is the female fans that flocked to her, followed her, emulated her. Some girls do like to be popular, even if it is for the wrong reason. Observe the CD and magazine covers where she features. Note the short skirt, the sheet or towel so precariously held, the shot in her underwear, the topless lean against a wall.
Christina took an even less subtle approach. Granted she was an outspoken advocate for the expression of sexuality in women. She looked at the men-as-studs-women-as-sluts perspective as a double standard. Reportedly, her career in music was to swing the pendulum the other way. As such, Christina Aguilera often came on like a skank. Her songs include Dirrty, What a Girl Wants, Candyman, and Genie in a Bottle. Her pictures also depict her in her underwear, topless, or holding a sheet over her naked frame. Eventually Christina moved away from selling sex. She adopted the look of Hollywood glamour. During this period, she earned much respect from the entertainment media. As she looked like a lady, they treated her as one.
More pop stars come and go. The Spice Girls, Fergy, The Pussycat Dolls, Shakira, all follow the same basic formula to some degree. Each experiences a flash of success before over exposure turns their success sour. Lady Gaga enters the scene, balancing sexuality with just off the wall madness. Like Madonna, she plays with her image, toys with expectations. Unlike many pop stars, there is some talent there. She sings, plays piano, and writes music. She knows the market. She knows how to sell herself. Also like Madonna, she knows how to work a controversy, how to keep her name on the lips of media moguls. The question is, will she come to the same fate as the many pop stars before her?
So how do they compare, the pop star to the porn star?
Well, a friend of mine tweeted a joke that I feel fits this blog quite well.
What is the difference between a porno movie and a pop video? The porno movie has better music.
I would also accept that the porno movie has a point to it, but I digress. The major difference between the porn star and the pop star is that the porn star actually aims for glamour. The porn star is dressed up for the part. She is made to look as attractive as possible. Meanwhile, the pop star is made to look as sexy as possible. Usually this implies making the pop star look as slutty as possible. The clothes are matted or torn, the body is oiled or made to look sweaty, the hair is wild or matted down. The pop star looks intensely sexual. In short, the porn star looks like the before photo and the pop star the after.
This seems wrong on so many levels. A pop star whose music is mostly geared towards tweens and teens with disposable income should not be presented as sluts. This may come off prudish (especially from me) but you must admit it seems rather - well - unseemly.
Next time you are on Amazon or at your local record store, check out the CD covers of various pop stars. Next time you go to the grocers, look over the magazine covers for various popular magazines. Now, compare them to the glamour shots on the covers of Playboy, Penthouse, even Hustler. Compare them to the covers of high end porn movies. In most cases the pop star will appear the more slutty.
That is not to say all pop star go this route. Hillary Duff and Mandy Moore, though occasionally having posed provocatively, have generally avoided that sort of exposure. Then, neither has reached quite the same level of success as their counterparts. Why is image so important in what is primarily an audio related industry? Judging by a lot of the music, it seems clear that sound is not the priority.
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